Users’ Awareness Towards Digital Financial Transactions: A Study Conducted in India - Co-creating for Context in the Transfer and Diffusion of IT Access content directly
Conference Papers Year : 2022

Users’ Awareness Towards Digital Financial Transactions: A Study Conducted in India

Abstract

The growing use of smartphones is boosting the demand for such digital services in the financial space. The digital financial transaction is gaining popularity all over the globe; however, there are numerous challenges as well at the global level, especially for a person not familiar with changing technology. Therefore, the purpose of the study is to access the level of awareness of digital financial transactions among digital payment users in India. Authors have used the recall method to access the level of awareness. The structured questionnaire was used to collect primary data from 208 individuals having a sufficient level of literacy to operate a digital transaction. The data was analyzed using SPSS software. The finding shows that Indian users have a moderate level of awareness of digital financial transactions. The level of awareness was high among the male respondents. There are some significant differences between researchers’ demographic and personal characteristics and their levels and actions with regard to digital payment. The implications provided in the study will not only help scholars in further research in the concerned area but also for policymakers and managers in formulating policies and strategies to promote the adoption of digital financial transactions. The study also sets the future research agenda.
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hal-04666763 , version 1 (02-08-2024)

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K. Kajol, Ranjit Singh. Users’ Awareness Towards Digital Financial Transactions: A Study Conducted in India. International Working Conference on Transfer and Diffusion of IT (TDIT), Jun 2022, Maynooth, Ireland. pp.331-345, ⟨10.1007/978-3-031-17968-6_27⟩. ⟨hal-04666763⟩
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