Recent research underlines the crucial role of supply chain optimization, in terms of maximize profit and minimize cost. Today the stakeholders are also empowered and the organizations are becoming stakeholder-centered, relates to the main objectives of a supply chain are availability and inventory control so the particular aim for availability must relate to stakeholder satisfaction. The implementation of supply chain optimization in tire industry nowadays not only focuses on profit, but also on the environmental and societal effect that is considered as ways to achieve the sustainable supply chain and stakeholder satisfaction. Currently a wealth of literature on supply chain optimization with maximize profit and minimize cost, to the best of our knowledge there is limited state-of-the art review on supply chain optimization considering with economy, environment and stakeholder satisfaction. This manuscript analyze research stream on supply chain optimization with economy objectives such maximize profit and minimize cost, environmental effect and stakeholder satisfaction with the aim to relate the existing optimization methods to empirical research and reveal the conceptual framework. The paper classifies existing research streams and application in tire industry areas with different optimization subject. The results of this study gives outlook which optimization methods are available for supply chain managers and give a conceptual framework in tire industry considering sustainable supply chain factors from economic, environmental and societal effect.