Performance measurement represents one of the key lever to increase business competitiveness. Fashion companies are characterized by the centrality of products, so development and engineering should be monitored and controlled through proper performance measures. The goal of the entire study is to discuss how performance measurement is able to address and sustain the product development process within the fashion supply chain, considering also the involvement of PLM. A case study analysis has been conducted to select and validate the main measures related to product development and PLM.