This is not a theoretical or applied paper, but with appropriate relevant discussion about the influence of progress in the fields of quality and innovation. These two important achievements of human intelligence can not certainly be fully accepted as wonders in service of humanity, as well as for the issue of sustainability. At the end of the discussion, it is placed by the authors the challenge of creating. The discussion is enriched writer the presentation of existence of case in where the presence of innovation may not lead to the dared results an indicator for quality of innovation.