This article aims to provide a tool to diagnose the supply chain management from a performance reference model allowing evaluating the links individually and the supply chain as a whole, taking as case study the mango pulp supply chain at local level in Santiago de Cuba in Cuba. The reference model considers a territorial approach to rural development that do not have a specialized logistics system. The identification and better understanding of the obstacles that limit the supply chain is the great importance both for the definition of public policies and for awareness and making sustainable decisions of companies operating in the sector.