Measuring the value of a product before launching its production is a way to assure its good sale. The present study proposes a methodology to evaluate the intrinsic value of an habitation. The value is measured in terms of sustainability and customization.The methodology is composed of a first step of determination of value drivers, an evaluation step, an aggregation step and finally recommendation. Step.The methodology is applied on a real case: the CAP 44 housing project in Nantes, France.