Brazilian Consumers’ Preference towards Pork - Advances in Production Management Systems: Innovative and Knowledge-Based Production Management in a Global-Local World - Part II Access content directly
Conference Papers Year : 2014

Brazilian Consumers’ Preference towards Pork

Abstract

Brazilian pork supply chain has various challenges reflected by the consumers’ preference perception, which is one of the lowest in the Western world. Several researches have shown that there is a divergence between consumer preferences and actual pork consumption. This study aimed to examine the Brazilian consumers’ preference towards pork. An online survey was developed in order to investigate the marketing of pork at the retailer level. Analytic Hierarchy Process (AHP) was applied in order to classify the consumers’ alternatives related to the frequency of eating pork, which were weekly, biweekly and monthly consumption. Results showed that the factors that most contribute to the purchase decision of pork are household income, commodity price and the characteristics related to meat quality.
Fichier principal
Vignette du fichier
978-3-662-44736-9_7_Chapter.pdf (463.93 Ko) Télécharger le fichier
Origin : Files produced by the author(s)
Loading...

Dates and versions

hal-01387845 , version 1 (26-10-2016)

Licence

Attribution

Identifiers

Cite

Sivanilza Teixeira Machado, Irenilza De Alencar Nääs, João Dos Reis, Oduvaldo Vendrametto. Brazilian Consumers’ Preference towards Pork. IFIP International Conference on Advances in Production Management Systems (APMS), Sep 2014, Ajaccio, France. pp.54-61, ⟨10.1007/978-3-662-44736-9_7⟩. ⟨hal-01387845⟩
64 View
226 Download

Altmetric

Share

Gmail Facebook X LinkedIn More