Social Media Strategies for Companies: A Comprehensive Framework - Social Media: The Good, the Bad, and the Ugly Access content directly
Conference Papers Year : 2016

Social Media Strategies for Companies: A Comprehensive Framework

Bibian Ogbuji
  • Function : Author
  • PersonId : 1027718

Abstract

Companies when strategizing are looking for innovative ways to have a competitive advantage over their competitors. One way in which they compete is by the adoption of social media. Social media has evolved over the years and as a result, new concepts and applications are developed which promises to provide business value to a company. However, despite the usefulness of social media, many businesses fail to reap its full benefits. The current literature shows evidence of lack of strategically designed process for companies to successfully implement social media. The purpose of this study is to suggest a framework which provides the necessary alignment between social media goals with business objectives. From the literature review, a social media strategy framework was derived to offer an effective step by step approach to the development and implementation of social media goals aligned with a company’s business objectives. The contribution to this study is the development of a social media strategy framework that can be used by organisations for business value.
Fichier principal
Vignette du fichier
396007_1_En_1_Chapter.pdf (436.19 Ko) Télécharger le fichier
Origin : Files produced by the author(s)
Loading...

Dates and versions

hal-01702182 , version 1 (06-02-2018)

Licence

Attribution

Identifiers

Cite

Bibian Ogbuji, Anastasia Papazafeiropoulou. Social Media Strategies for Companies: A Comprehensive Framework. 15th Conference on e-Business, e-Services and e-Society (I3E), Sep 2016, Swansea, United Kingdom. pp.3-14, ⟨10.1007/978-3-319-45234-0_1⟩. ⟨hal-01702182⟩
157 View
851 Download

Altmetric

Share

Gmail Facebook X LinkedIn More