Big Data, Big Opportunities: Revenue Sources of Social Media Services Besides Advertising - Open and Big Data Management and Innovation Access content directly
Conference Papers Year : 2015

Big Data, Big Opportunities: Revenue Sources of Social Media Services Besides Advertising

Julian Bühler
  • Function : Author
  • PersonId : 985662
Aaron W. Baur
  • Function : Author
  • PersonId : 985661
Markus Bick
  • Function : Author
  • PersonId : 985663
Jimin Shi
  • Function : Author
  • PersonId : 999516

Abstract

Facebook, Twitter, Instagram, and other players in the social media world have been on the rise during the last couple of years. In contrast to their popularity, their underlying business models are vague and often only linked to advertising. In this explorative study we identify new revenue sources for social media service providers besides advertising. Based on three use cases with Facebook, Tencent, and LinkedIn, we identify three possibly fruitful ways to extend existing social media business models. Subsequently, a survey with 301 respondents changes perspectives on the user’s willingness to pay in order to identify usage-related differences evoked by cultural and external circumstances. Four derived hypotheses lead the way to avenues of further research especially in terms of Big Data analytics with new e-commerce trends like Facebook’s Buy Button.
Fichier principal
Vignette du fichier
371453_1_En_15_Chapter.pdf (395.08 Ko) Télécharger le fichier
Origin : Files produced by the author(s)
Loading...

Dates and versions

hal-01448038 , version 1 (27-01-2017)

Licence

Attribution

Identifiers

Cite

Julian Bühler, Aaron W. Baur, Markus Bick, Jimin Shi. Big Data, Big Opportunities: Revenue Sources of Social Media Services Besides Advertising. 14th Conference on e-Business, e-Services and e-Society (I3E), Oct 2015, Delft, Netherlands. pp.183-199, ⟨10.1007/978-3-319-25013-7_15⟩. ⟨hal-01448038⟩
462 View
1508 Download

Altmetric

Share

Gmail Facebook X LinkedIn More