As information systems become more integrated into everyday use, people generate and store significant data through their lifetimes. Only recently have researchers and companies started to pay attention to digital legacy issues. Google has been one of the first companies to support users in planning the future of their digital assets through Google Inactive Account Manager (IAM). In this work, we present a systematic analysis of IAM and discuss how it structures users’ digital legacy decision space and deals with challenges regarding future impact of these decisions.