Understanding Diversity – The Impact of Personality on Technology Acceptance - Human-Computer Interaction – INTERACT 2013 Access content directly
Conference Papers Year : 2013

Understanding Diversity – The Impact of Personality on Technology Acceptance

Kay Behrenbruch
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Matthias Söllner
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Jan Marco Leimeister
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  • PersonId : 1006442
Ludger Schmidt
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Abstract

Technology is becoming increasingly automated, aiming to ease the life of its users. However, besides the advantages of this trend, users are also faced with increasing risks, e.g., regarding their privacy. Examples are seamless online payments that come with the requirement to provide sensitive, e.g., credit card information, or social networks trying to elicit private information for its users. Research on technology acceptance identified two important factors for the individual decision to accept such kinds of risk: trust and personality traits. In this paper we present a model that integrates research findings for personality traits and for trust in the context of technology acceptance. We show that specific personality traits have a distinct direct or moderating effect. We, e.g., found that two personality traits moderate the relationship between perceived ease of use and intention to use. This moderation could explain the inconsistent findings on this relationship in prior research.
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hal-01510495 , version 1 (19-04-2017)

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Kay Behrenbruch, Matthias Söllner, Jan Marco Leimeister, Ludger Schmidt. Understanding Diversity – The Impact of Personality on Technology Acceptance. 14th International Conference on Human-Computer Interaction (INTERACT), Sep 2013, Cape Town, South Africa. pp.306-313, ⟨10.1007/978-3-642-40498-6_23⟩. ⟨hal-01510495⟩
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