The invoice is an important business document. Despite a large number of convincing arguments, overall adoption rates of electronic invoicing disappoint. Several European countries try to accelerate diffusion speed, some by law, others by stimulating market drivers. This paper focuses on the question whether the government can make a difference as a launching customer of eInvoicing. Results from a large scale survey show that both organisational and situational factors explain the adoption of eInvoicing. Companies that conduct business with governmental organisations are more prone to start implementing eInvoicing. Consequently, this group of suppliers is the obvious target group to launch this innovation. By doing so, government could accelerate the diffusion of eInvoicing.