Visuals Triumph in a Curious Case of Privacy Policy - Human-Computer Interaction – INTERACT 2021 Access content directly
Conference Papers Year : 2021

Visuals Triumph in a Curious Case of Privacy Policy

Shree Nivas
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  • PersonId : 1286579
C. J. Gokul
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  • PersonId : 1286580
Vijayanand Banahatti
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  • PersonId : 1286581
Sachin Lodha
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  • PersonId : 1286582

Abstract

A privacy policy statement discloses the practices carried out by an organization to gather, use, and share users’ data. Previous studies have shown concern of users about understanding the content of privacy policies due to its textual format that has remained an open challenge because of complexity, verbosity, and legal jargon. Video format is proven to have higher impact on engagement and comprehensibility compared to other formats in domains such as education and entertainment. This study focuses on using video as a tool to represent online text-based privacy policies. We created modular animated video-based policies of two different organizations and compared them with their textual counterparts. The results were evaluated in terms of duration and accuracy to comprehend the content of both formats. Our findings suggest that animated video privacy policies have a significant effect on user engagement, delivery of content, and comprehensibility of information.
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hal-04215523 , version 1 (22-09-2023)

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Shree Nivas, C. J. Gokul, Vijayanand Banahatti, Sachin Lodha. Visuals Triumph in a Curious Case of Privacy Policy. 18th IFIP Conference on Human-Computer Interaction (INTERACT), Aug 2021, Bari, Italy. pp.732-741, ⟨10.1007/978-3-030-85610-6_43⟩. ⟨hal-04215523⟩
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