Cognitive Limitations of Older E-Commerce Customers in Product Comparison Tasks - Human-Computer Interaction – INTERACT 2021 Access content directly
Conference Papers Year : 2021

Cognitive Limitations of Older E-Commerce Customers in Product Comparison Tasks

Abstract

The number of older consumers making e-commerce purchasing decisions is constantly rising. We examined the impact of age-related cognitive limitations on older adults’ choices in a series of multi-attribute choice tasks designed to mimic the process of products comparison and selection on e-commerce platforms. 135 older, middle-aged and younger adults were asked to participate in an on-line experiment. We found significant age-related limitations in solving simple and moderately difficult tasks, especially in the older adults group. The mediational model indicated an interplay between the age-related limitation and the role of additional variables (Helplessness of Contracting an Infectious Disease and Numeracy) in explaining the relationship between aging and performance in the multi-attribute choice task.
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hal-04292368 , version 1 (17-11-2023)

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Klara Rydzewska, Justyna Pawłowska, Radosław Nielek, Adam Wierzbicki, Grzegorz Sedek. Cognitive Limitations of Older E-Commerce Customers in Product Comparison Tasks. 18th IFIP Conference on Human-Computer Interaction (INTERACT), Aug 2021, Bari, Italy. pp.646-656, ⟨10.1007/978-3-030-85613-7_41⟩. ⟨hal-04292368⟩
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