Advantages and Drawbacks of Social Network Sites Utilization in Travel and Tourism - Challenges and Opportunities in the Digital Era Accéder directement au contenu
Communication Dans Un Congrès Année : 2018

Advantages and Drawbacks of Social Network Sites Utilization in Travel and Tourism

Résumé

The article explores how social network sites (SNSs) are used in travel and tourism. Another objective is to find out and summarize whether or not SNSs are beneficial for the travel and tourism industry. This study was based on literature review that was employed to determine the most popular SNSs in travel and tourism. Then, selected widely used SNSs were compared and evaluated. The advent of Web 2.0 brought about significant changes in tourism. There are currently a lot of platforms that can be utilized in travel and tourism for various purposes. Some of these platforms focus on providing solely travel related content. However, the most popular SNSs used in tourism are still Facebook and Twitter, which do not specialize in tourism. The findings suggest that the tourism related SNSs provide their users predominantly with travel information and/or facilitate contacts. Advantages include an easy access to various content twenty four hours seven days a week regardless the time zone. Among their drawbacks belong a lack of lower control over content and difficulties with sorting the valuable from the worthless among loads of various platforms and messages.
Fichier principal
Vignette du fichier
474698_1_En_51_Chapter.pdf (293.92 Ko) Télécharger le fichier
Origine : Fichiers produits par l'(les) auteur(s)
Loading...

Dates et versions

hal-02274150 , version 1 (29-08-2019)

Licence

Paternité

Identifiants

Citer

Jaroslav Kacetl, Blanka Klimova. Advantages and Drawbacks of Social Network Sites Utilization in Travel and Tourism. 17th Conference on e-Business, e-Services and e-Society (I3E), Oct 2018, Kuwait City, Kuwait. pp.588-595, ⟨10.1007/978-3-030-02131-3_51⟩. ⟨hal-02274150⟩
34 Consultations
396 Téléchargements

Altmetric

Partager

Gmail Facebook X LinkedIn More