UX Metrics: Deriving Country-Specific Usage Patterns of a Website Plug-In from Web Analytics - Human-Computer Interaction – INTERACT 2017 - Part III Access content directly
Conference Papers Year : 2017

UX Metrics: Deriving Country-Specific Usage Patterns of a Website Plug-In from Web Analytics

Abstract

Metrics for User Experience (UX) often involve traditional usability aspects, such as task success, but also mental aspects, such as interpretation and meaning. The actual experience of a user also highly depends on personal characteristics, such as the social and cultural background. In this paper, we investigate the relation between users’ country of origin and their interaction patterns with an e-commerce website plug-in. We used a quantitative web analytics approach based on six UX-related metrics to evaluate the applicability of a quantitative UX evaluation approach in an international context. In a 34 day study we analyzed the usage patterns of 5.843 French, 2.760 German, and 5.548 Italian website visitors and found that they show significantly different patterns. This indicates that website metrics are a suitable means for cost-effective UX analysis on a large scale, which can provide valuable starting points for a further in-depth analysis.
Fichier principal
Vignette du fichier
421764_1_En_11_Chapter.pdf (869.53 Ko) Télécharger le fichier
Origin : Files produced by the author(s)
Loading...

Dates and versions

hal-01717221 , version 1 (26-02-2018)

Licence

Attribution

Identifiers

Cite

Florian Lachner, Florian Fincke, Andreas Butz. UX Metrics: Deriving Country-Specific Usage Patterns of a Website Plug-In from Web Analytics. 16th IFIP Conference on Human-Computer Interaction (INTERACT), Sep 2017, Bombay, India. pp.142-159, ⟨10.1007/978-3-319-67687-6_11⟩. ⟨hal-01717221⟩
111 View
298 Download

Altmetric

Share

Gmail Facebook X LinkedIn More