Conference Papers Year : 2022

Commercialization of Digitally-Enabled Products and Services: Overcoming the Barriers by Applying Action Learning

Thomas Sautter
  • Function : Author
  • PersonId : 1437022
David Harrison
  • Function : Author
  • PersonId : 1132068

Abstract

This paper describes and analyses the application of Demings PDCA circle in combination with action learning methods to support the commercialization of digitally-enabled products and services. It does this through a single use case where one of the authors was embedded. The paper considers the challenges for a traditional firm selling solutions based on digital technology and how this is then converted into a value proposition. PDCA provided a change management framework that supported the action learning that was taking place by providing iterations with refection phases. This allowed the firm to proactively identify the barriers that it had to overcome and then to understand how it overcame these barriers. In doing so, it built new knowledge within the firm that could be standardized. This is an initial study, and additional studies should be made of alternative cases to allow for a deeper comparison.
Fichier principal
Vignette du fichier
539134_1_En_30_Chapter.pdf (428.85 Ko) Télécharger le fichier
Origin Files produced by the author(s)

Dates and versions

hal-04768958 , version 1 (06-11-2024)

Licence

Identifiers

Cite

Thomas Sautter, Shaun West, David Harrison, Paolo Gaiardelli. Commercialization of Digitally-Enabled Products and Services: Overcoming the Barriers by Applying Action Learning. IFIP International Conference on Advances in Production Management Systems (APMS), Sep 2022, Gyeongju, South Korea. pp.243-252, ⟨10.1007/978-3-031-16411-8_30⟩. ⟨hal-04768958⟩
7 View
0 Download

Altmetric

Share

More