To stay competitive, manufacturing companies are developing towards Smart Production which requires the use of digital technologies. However, there is a lack of guidance supporting manufacturing companies in selecting and integrating a combination of suitable digital technologies, which is required for Smart Production. To address this gap, the purpose of this paper is twofold: (i) to identify the main challenges of selecting and integrating digital technologies for Smart Production, and (ii) to propose a holistic concept to support manufacturing companies in mitigating identified challenges in order to select and integrate a combination of digital technologies for Smart Production. This is accomplished by using a qualitative-based multiple case study design. This paper identifies current challenges related to selection and integration of digital technologies. To overcome these challenges and achieve Smart production, the concept of data value chain was proposed, i.e., a holistic approach to systematically map and improve data flows within the production system.