Exploiting User-Generated Content for Service Improvement: Case Airport Twitter Data - Collaborative Networks in Digitalization and Society 5.0 Access content directly
Conference Papers Year : 2022

Exploiting User-Generated Content for Service Improvement: Case Airport Twitter Data

Luis Martin-Domingo
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Abstract

The study illustrates how airport collaborative networks can profit from the richness of data, now available due to digitalization. Using a co-creation process, where the passenger generated content is leveraged to identify possible service improvement areas. A Twitter dataset of 949497 tweets is analyzed from the four years period 2018–2021 – with the second half falling under COVID period - for 100 airports. The Latent Dirichlet Allocation (LDA) method was used for topic discovery and the lexicon-based method for sentiment analysis of the tweets. The COVID-19 related tweets reported a lower sentiment by passengers, which can be an indication of lower service level perceived. The research successfully created and tested a methodology for leveraging user-generated content for identifying possible service improvement areas in an ecosystem of services. One of the outputs of the methodology is a list of COVID-19 terms in the airport context.
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hal-04642035 , version 1 (09-07-2024)

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Lili Aunimo, Luis Martin-Domingo. Exploiting User-Generated Content for Service Improvement: Case Airport Twitter Data. 23th Working Conference on Virtual Enterprises (PRO-VE), Sep 2022, Lisbon, Portugal. pp.93-105, ⟨10.1007/978-3-031-14844-6_8⟩. ⟨hal-04642035⟩
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