Boosting Value Co-creation in the Road Construction Industry Through Virtual Prototyping - Collaborative Networks in Digitalization and Society 5.0 Access content directly
Conference Papers Year : 2022

Boosting Value Co-creation in the Road Construction Industry Through Virtual Prototyping

Giulia Wally Scurati
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  • PersonId : 1399178
Alessandro Bertoni
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Marco Bertoni
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  • PersonId : 1399168

Abstract

When construction companies move forward in their servitization journey, there is an increasing need to exploit digital tools and models to facilitate the complex and dynamic interactions between entrepreneurs, customers, equipment manufacturers, energy providers and more during the early stages of the construction project design. This paper presents the application Augmented Reality (AR) and Virtual Reality (VR) applications to create distributed ‘experience environments’ for value co-creation in the road construction industry, where to foster participation of all the stakeholders in the needs identification process and the trade-off of the value drivers of the project. After presenting the modelling approach pursued in the work, the lessons learned gathered from preliminary verification activities are presented, pointing to future work in the field.
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hal-04642000 , version 1 (09-07-2024)

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Giulia Wally Scurati, Alessandro Bertoni, Marco Bertoni. Boosting Value Co-creation in the Road Construction Industry Through Virtual Prototyping. 23th Working Conference on Virtual Enterprises (PRO-VE), Sep 2022, Lisbon, Portugal. pp.613-622, ⟨10.1007/978-3-031-14844-6_49⟩. ⟨hal-04642000⟩
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