The goal of this paper is to look at the inclusion agenda in digital entrepreneurship through a postcolonial lens. While recognising that inclusion has long been embedded in development models relevant to digital entrepreneurship, most literature assumes an economic logic of inclusion, through incorporating people so they can benefit from being a part of a globalised economy. However, this viewpoint ignores the underlying historical, political, economic, and social dimensions that influence how inclusion occurs in digital entrepreneurship. To accomplish this, we draw on postcolonial theory to examine how a Zambian innovation hub negotiates inclusion dynamics between the hegemonic Western narrative as well as local understandings, needs and preferences. We describe the hub’s tensions in trying to fit into the global innovation agenda, and how this impacted inclusion within the hub. In doing so, we hope to provide a broader and more critical framework for thinking about inclusion in digital entrepreneurship.