Manufacturing companies have been undergoing problems related to the deployment of strategies in the development of product design, with few applications of methods to facilitate the alignment of activities in this process. In order to solve this lack of alignment, this paper proposes to implement a method of strategic alignment in product design development with the use of integrating events with the participation of a multifunctional team. The method uses Failure Mode and Effects Analysis (FMEA), having the Toyota Kata continuous improvement approach as basis, as well as the Project Management Body Of Knowledge (PMBoK) guide. The proposed method was applied in a company that manufactures appliances, in the electric grill product. The use of FMEA has led to the generation of innovative and appropriate ideas, as well as the implementation of significant improvements. With the unfolding of activities by the Toyota Kata approach, a change in the way of thinking was perceived by the participants of the multifunctional team, who proposed more focused improvement actions and reflect on the result of each action in each cycle of iterations, always with the focus on the strategic goal.