The Repurchase Intention of Organic Food: Comparison Between a Theoretical and a Nested Model - Product Lifecycle Management. Green and Blue Technologies to Support Smart and Sustainable Organizations Access content directly
Conference Papers Year : 2022

The Repurchase Intention of Organic Food: Comparison Between a Theoretical and a Nested Model

Abstract

The Studies concerning environmental awareness seek to understand the problems and the impact that human behavior can cause to the environment. In this sense, in this research, we investigated some of the main determinant factors of organic product repurchase intention, among them, environmental awareness and consumer attitude. For this purpose, the research was operationalized through a survey, comprising a sample of 249 organic food consumers from Serra Gaúcha - Brazil. For data analysis, we applied structural equation modeling, comparing the results of the initial theoretical model with a nested model. The results proved that the relationship between environmental awareness influencing consumer attitude (theoretical model) presents better fit indexes and higher explanation power than the relationship between consumer attitude influencing environmental awareness (nested model), even confirming that these two constructs are determinants of organic food repurchase intention. It should also be noted that in the case of the coefficient of determination, the Theoretical Model presented a better explanatory power (87%) compared to the Nested Model (86.3%) of organic food repurchase intention by Brazilian consumers. From a managerial perspective, this study provided a broader understanding of the importance of expanding the supply and exposure of organic food (or products), taking advantage of the distribution networks that expose in greater quantity and with more quality the possible benefits associated with the consumption of these products, and the potential associated with greater environmental awareness and a more favorable consumer attitude.
Embargoed file
Embargoed file
0 7 11
Year Month Jours
Avant la publication
Wednesday, January 1, 2025
Embargoed file
Wednesday, January 1, 2025
Please log in to request access to the document

Dates and versions

hal-04186161 , version 1 (23-08-2023)

Licence

Attribution

Identifiers

Cite

Luciene Eberle, Gabriel Sperandio Milan, Felippe De Farias, Ana Paula Graciola, Suélen Bebber. The Repurchase Intention of Organic Food: Comparison Between a Theoretical and a Nested Model. 18th IFIP International Conference on Product Lifecycle Management (PLM), Jul 2021, Curitiba, Brazil. pp.179-193, ⟨10.1007/978-3-030-94335-6_13⟩. ⟨hal-04186161⟩
22 View
0 Download

Altmetric

Share

Gmail Facebook X LinkedIn More