Product Lifecycle Management (PLM) is a business strategy, aiming to streamline the flow of information about products and related processes throughout the whole product Lifecycle such that the right information in the right context at the right time can be made available. Currently, the COVID-19 pandemic meant major improvements to the way service companies operate, changing the schedule and activities of their workers. The introduction of Industry 4.0 also launched emerging technology that could promote certain operations, thus alleviating the consequences of COVID-19. The aim of this research is to, first, investigate how this pandemic has impacted the product lifecycle, and secondly, explore how industry 4.0 technologies can address these challenges by proposing a Digital Smart Agile PLM framework.