Industry 4.0 encompasses the main technological innovations transforming the physical, digital and biological pillars and promoting changes that affect the economy as a whole. In each company, the transition to the use of new technologies is established in a different way and the diagnosis of strategic objectives in the medium and long term to understand the organizational scenario can facilitate this process. The philosophy of Lean Manufacturing appears in the literature and in this research as an important facilitator. The methodology used to carry out this article was exploratory, qualitative and quantitative, through a survey applied to 51 managers in the industrial area of companies in the automotive segment in Brazil. The main results showed that the increase in productivity and cost reduction are expected gains, that the low level of use of new technologies, connectivity, knowledge about the theme, among others, are configured as impediments to the transition, highlighting that the association of Lean Manufacturing and the technologies of Industry 4.0, can accelerate this process, minimize possible risks and facilitate solutions for implementation.