Protective Security by Online Promotions Paired with Mobile Payments: Evidence from Covid-19 Crisis Relief Fund Collection in India - International Conference on Transfer and Diffusion of IT Access content directly
Conference Papers Year : 2020

Protective Security by Online Promotions Paired with Mobile Payments: Evidence from Covid-19 Crisis Relief Fund Collection in India

Abstract

When developing nations suffer from crises and disasters, it becomes urgent and critical to raise relief funds rapidly with the engagement of a greater number of donors. In this regard, digital technology has repeatedly aided during crises. Two such technologies include online promotions influencing citizens for donations, and mobile payments providing a mechanism for quick transfer of funds. In this paper, we study how online promotions that are notified through mobile payment apps, can be a pair of technology enabling successful and rapid fund transfer, thereby offering protective security during a crisis, along with transparency in transactions (Sen 2001). We examine the role of the two technologies in combination through field interviews amidst the Covid-19 crisis in India and draw implications for relief fund collection mechanisms. Initial results show that the role of online promotions and mobile payments have questionable implications in terms of transparency. The study contributes to both mobile payments and online promotions in crisis literature.
Fichier principal
Vignette du fichier
508267_1_En_2_Chapter.pdf (269.7 Ko) Télécharger le fichier
Origin : Files produced by the author(s)

Dates and versions

hal-03744825 , version 1 (03-08-2022)

Licence

Attribution

Identifiers

Cite

Abhipsa Pal, Salamah Ansari. Protective Security by Online Promotions Paired with Mobile Payments: Evidence from Covid-19 Crisis Relief Fund Collection in India. International Working Conference on Transfer and Diffusion of IT (TDIT), Dec 2020, Tiruchirappalli, India. pp.15-23, ⟨10.1007/978-3-030-64861-9_2⟩. ⟨hal-03744825⟩
12 View
11 Download

Altmetric

Share

Gmail Facebook X LinkedIn More