Consumer Resistance to Mobile Banking Services: Do Gender Differences Exist? - International Conference on Transfer and Diffusion of IT Access content directly
Conference Papers Year : 2020

Consumer Resistance to Mobile Banking Services: Do Gender Differences Exist?

Abstract

Consumers still experience significant challenges that hinder the adoption of technological innovations. In this study, we draw on three theory-driven barriers to investigate variation in consumer resistance to mobile banking services. Data was collected from 252 consumers in Nigeria. Preliminary findings from the independent t-test suggest that no significant gender differences exist across usage, risk, and image barriers for our sample. We contribute to academic literature by exploring which barriers contribute to the gender gap that has been observed in mobile banking adoption.
Fichier principal
Vignette du fichier
508267_1_En_15_Chapter.pdf (144.24 Ko) Télécharger le fichier
Origin : Files produced by the author(s)

Dates and versions

hal-03744816 , version 1 (03-08-2022)

Licence

Attribution

Identifiers

Cite

Kayode A. Odusanya, Olu Aluko, Ayodeji Ajibade. Consumer Resistance to Mobile Banking Services: Do Gender Differences Exist?. International Working Conference on Transfer and Diffusion of IT (TDIT), Dec 2020, Tiruchirappalli, India. pp.162-169, ⟨10.1007/978-3-030-64861-9_15⟩. ⟨hal-03744816⟩
17 View
73 Download

Altmetric

Share

Gmail Facebook X LinkedIn More