Social media usage is ubiquitous among all age groups. The purpose and needs may vary with age and environment. It is general observations that youngsters use Snapchat and Instagram more frequently and working professionals use LinkedIn or Twitter. The theory of user and gratification defines the uses of different media and reasons for consumption. Individuals now tilted more towards hedonic activities like enjoyment and relaxation and find digital platform more convenient to satisfy their psychological and social needs. The usage of inbound and outbound active platforms like Facebook, WhatsApp, Instagram and Twitter is increasing as compared to passive media like television and radio.This study is an attempt to identify the uses and gratifications found by youngsters and others by using social networking sites? A preliminary review of the literature was done to understand the usage pattern of social media and identifying why individuals spend reasonable time on social media platforms. Well, ahead a questionnaire is formed to collect data on the usage pattern of individuals.The analysis discloses that age does not have any significant role in the usage pattern of various social media platforms. It means all individuals use social media platforms for similar purposes. Even there is no association between age and influence of social media on the purchase decision. Although age influences preference of combination of social media platforms. This study shall be useful for online marketers to design their online promotion strategy. This will also be useful for digital marketing agencies to target the right social media platform for specific brand-related activities.