Contribution of Trust Factor Towards IOT Diffusion – An Empirical Study Using Acceptance Model - Re-imagining Diffusion and Adoption of Information Technology and Systems: A Continuing Conversation Access content directly
Conference Papers Year : 2020

Contribution of Trust Factor Towards IOT Diffusion – An Empirical Study Using Acceptance Model

Reuban Gnana Asir
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Abstract

The Internet of Things (IoT) continues to evolve amongst the recent technologies which has a huge growth potential in terms of deployments and usage. The revenues on IoT is already nearing three trillion US dollars by 2020 despite COVID turbulences and the peak scale is expected to be touched by 2022. Literature says there would be 50 billion+ devices consuming 2 Zettabytes of data bandwidth. While more research is ongoing on the technical coverage of IoT and its features, less attention is paid to the behavioral aspects about the perception and usage of the IoT services. This paper makes an empirical study towards the influence of Trust on the acceptance of IoT and the adoption of IoT Services, with an update on UTAUT model. With the survey from 100+ IoT users applied with SEM reveals the significance on the Trust on IoT Provider.

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hal-03701766 , version 1 (22-06-2022)

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Reuban Gnana Asir, Hansa Lysander Manohar. Contribution of Trust Factor Towards IOT Diffusion – An Empirical Study Using Acceptance Model. International Working Conference on Transfer and Diffusion of IT (TDIT), Dec 2020, Tiruchirappalli, India. pp.694-706, ⟨10.1007/978-3-030-64849-7_61⟩. ⟨hal-03701766⟩
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