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Conference Papers Year : 2020

Collaborative Product and Service Customization in Fashion Companies

Elena Pessot
  • Function : Author
  • PersonId : 1064860
Laura Macchion
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  • PersonId : 1020540
Irene Marchiori
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  • PersonId : 1154293
Rosanna Fornasiero
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  • PersonId : 1064865
Pedro Senna
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  • PersonId : 1154294
Andrea Vinelli
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  • PersonId : 1025717

Abstract

This paper focuses on the identification of collaborative strategies and practices adopted by companies of the fashion industry in the management of customized offerings (both products and services) along their supply chain (SC). A multiple case study approach is applied and four companies (both medium and large) were interviewed. The cross-case analysis enabled mapping the cases following two dimensions: type of market asking for the customization (B2B vs. B2C) and scope of customization (products vs. services). The analysis highlights the practices and processes related to the customization, the enabling technologies adopted, and the actors involved by a focal company in the collaboration (both in upstream and downstream networks) to offer the product or service that meet customer needs.
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Dates and versions

hal-03745823 , version 1 (04-08-2022)

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Elena Pessot, Laura Macchion, Irene Marchiori, Rosanna Fornasiero, Pedro Senna, et al.. Collaborative Product and Service Customization in Fashion Companies. 21th Working Conference on Virtual Enterprises (PRO-VE), Nov 2020, Valencia, Spain. pp.440-449, ⟨10.1007/978-3-030-62412-5_36⟩. ⟨hal-03745823⟩
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