Deriving Collaborative Business Model Design Requirements from a Digital Platform Business Strategy - Advances in Information and Communication Technology Access content directly
Conference Papers Year : 2020

Deriving Collaborative Business Model Design Requirements from a Digital Platform Business Strategy

Frank Berkers
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Oktay Turetken
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Baris Ozkan
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Anna Wilbik
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  • PersonId : 1154268
Onat Ege Adali
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Rick Gilsing
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Paul Grefen
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Abstract

The widespread deployment of digital technologies has resulted in a hyperconnected context for business organizations. Currently many ventures, both start-ups and incumbents, consider engaging in a Digital Platform Business Strategy to create and capture value in collaborative ecosystems. This type of strategy strongly differs from a conventional Business Strategy in speed, scale, scope and interaction with the ecosystem. Business Models are used to realize a strategy, but little guidance and support exists for the specification of business models realizing a Digital Business Platform Business Strategy. This affects an organization’s responsiveness to digital opportunities. To address this gap, this paper proposes a novel method to support the derivation of Business Model Design Requirements from a Digital Platform Business Strategic Objective. The method uses a Catalogue of Strategy Elements as a starting point to generate Subobjectives and Business Model Design Requirement Specification Cards as a structuring tool to facilitate the transformation of these Subobjectives into Business Model Design Requirements. The method is demonstrated using a historical platform case study. We show that our approach generates Business Model Design Requirements in a structured way and in line with Business Strategy. As a positive by-product the method creates options for business model evolution.
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hal-03745815 , version 1 (04-08-2022)

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Frank Berkers, Oktay Turetken, Baris Ozkan, Anna Wilbik, Onat Ege Adali, et al.. Deriving Collaborative Business Model Design Requirements from a Digital Platform Business Strategy. 21th Working Conference on Virtual Enterprises (PRO-VE), Nov 2020, Valencia, Spain. pp.47-60, ⟨10.1007/978-3-030-62412-5_4⟩. ⟨hal-03745815⟩
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