Concept assessment is a complex problem which needs to be evaluated comprehensively and multiple dimensions. This paper proposes a multidimensional concepts evaluation system based on Balanced Scorecard (BSC) and Decision-Making Trial and Evaluation Laboratory (DEMATEL) method. BSC provides a reference framework to select evaluation indicators. DEMATEL method can effectively analyze the mutual relationship and structure of components in the system. This methodology can help manager to evaluate from a holistic perspective. This paper identifies and constructs the causal relationships among the critical evaluation criteria. The cause and effect diagram analysis clearly indicate which aspect/criteria is more important to make continuous improvement, so as to enhance competitiveness.