The advancements and adoption of digital technologies enable manufacturers to approach intelligent production and reach a higher level of automation in the wave of Industry 4.0. Even though manufacturing is at the center of this industrial revolution, the impact of digital technologies is more far-reaching: indeed, one of the biggest growth potentials is recognized in the paradigm shift from a traditional product orientation to the provision of bundled solutions. Particularly the possibility to gather and analyze data has been recognized as a key enabler for the advancement of the product-services offering. In this view, the research presented a systematic literature review exploring the state of the art considering on one side the newest technologies related to data and digitalization and on the other side servitization, aiming at understanding the point of contact between them. Four different perspectives have been identified and discussed and possible research directions have been proposed.