With the growing number of internet of things (IoT) and their miniaturisation, the technical possibilities associated with data collection are multiplied. In the future, it will be possible to install a sensor anywhere for a small cost. On the other hand, product lifecycle management (PLM) is a growing societal concern and products will need to be designed in such a way as to minimize their impact, while allowing businesses to have a viable business model. It will therefore be necessary to integrate data, coming from industrial internet of things (IIoT) into product lifecycle management, for companies to be able to offer product-as-a-service and pay-to-use. This paper aims to describe current advances on the integration of industrial internet of things in product lifecycle management. It also describes a prototype for a digital thread between IIoT and PLM allowing us to put forward open questions regarding the integration.