Product lifecycles can contain several waste management steps after the production of a product. At each step, ‘end-of-life’ supply chains can separate, each emerging supply chain representing an intended lifecycle or an unintended, though not necessarily inferior lifecycle in terms of sustainability. This variety demonstrates the complexity arising at the end-of-life and indicates that not necessarily a single actor coordinates these supply chains. The cascade use methodology targets this complexity by identifying sustainable supply chains, possibly managed by alternative actors. This study applies the methodology to a novel case of vehicle reuse and conversion discussing its sustainability and implications for decision makers. The authors argue for more adaptive management approaches to address sustainability in product lifecycles more holistically.