Digitalisation and data are stated to be significant drivers of change, technology disruption, and new business. The purpose of this study is to explore the business impacts of technology disruption, more specifically the adoption of cognitive systems within collaborative networks through a design science approach. In accordance with design studies, the relevance of the research results and the research quality are evaluated against the practices of seven companies that participated in the research process. At the crossroads of technology and business disruption the two main dimensions illustrate: (1) the technical complexity of cognitive systems adapted from conventional data utilisation to learning cognitive systems and (2) the broadness of business impacts from a company’s internal processes to changes in ecosystems.