Improved engineering change management (ECM) has been recognized as one of the major gain areas in manufacture. Digital Manufacturing (DM) is proposed as a means for improved ECM. This paper introduces the preliminary findings of a case study in manufacturing industry. The main proposed development targets include: Integrated PLM architecture and processes, parallel product structures, baseline structure for virtual prototypes, richer information model, and re-designed product development process. The results are categorized in the dimensions of internal and external functions, new product development and standard production, corrective changes and betterment, physical and virtual product. The novelty of this paper within PLM research emerges from the nature of business and focused product development processes of the case, because majority of related literature is related to mass production.