Reframing of Product Position Rescues the Strategy at the Lifecycle Management - Product Lifecycle Management for a Global Market
Conference Papers Year : 2014

Reframing of Product Position Rescues the Strategy at the Lifecycle Management

Abstract

This paper shows the role of reframing product position at the lifecycle management. From surveys on the products of the leaders, it became evident that win-lose is determined by the competitiveness between a new product and the marketed products of the leaders. The result is that existing products inhibit the development of indirectly competitive new products. To explain win-lose in the NPD, the role of “reframing product position” is proposed. The conclusion is that reframing product position rescues the strategy at the lifecycle management.
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hal-01386557 , version 1 (24-10-2016)

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Makoto Takayama, Tadashi Takayama. Reframing of Product Position Rescues the Strategy at the Lifecycle Management. 11th IFIP International Conference on Product Lifecycle Management (PLM), Jul 2014, Yokohama, Japan. pp.497-506, ⟨10.1007/978-3-662-45937-9_49⟩. ⟨hal-01386557⟩
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