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Conference Papers Year : 2013

Conceptualizing Perceived Benefits and Investigating Its Role in Adoption of Tablet Computers among Newspaper Subscribers

Jari Salo
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  • PersonId : 1001848
Sami Kajalo
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  • PersonId : 1001849
Matti Mäntymäki
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  • PersonId : 985690
A. Najmul Islam
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  • PersonId : 985688

Abstract

This paper conceptualizes perceived benefit as a combination of eco-consciousness, social prestige, and extra services and proposes a research model for user acceptance of tablet computers. The model was tested among newspaper subscribers (n = 904) in one of the Nordic countries using Structural Equation Modeling (SEM).The findings suggest that attitude toward tablet devices is predicted by eco-consciousness, ease of use, social prestige, and extra services. In turn, attitude along with intention to use predict intention to buy. Furthermore, ease of use was also found to predict extra services.
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hal-01470533 , version 1 (17-02-2017)

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Jari Salo, Sami Kajalo, Matti Mäntymäki, A. Najmul Islam. Conceptualizing Perceived Benefits and Investigating Its Role in Adoption of Tablet Computers among Newspaper Subscribers. 12th Conference on e-Business, e-Services, and e-Society (I3E), Apr 2013, Athens, Greece. pp.186-199, ⟨10.1007/978-3-642-37437-1_16⟩. ⟨hal-01470533⟩
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