Privacy-Preserving Television Audience Measurement Using Smart TVs - Information Security and Privacy Research Access content directly
Conference Papers Year : 2012

Privacy-Preserving Television Audience Measurement Using Smart TVs

Abstract

Internet-enabled television systems, often referred to as Smart TVs, are a new development in television and home entertainment technologies. In this work, we propose a new, privacy-preserving, approach for Television Audience Measurement (TAM), utilizing the capabilities of the Smart TV technologies. We propose a novel application to calculate aggregate audience measurements using Smart TV computation capabilities and permanent Internet access. Cryptographic techniques, including homomorphic encryption and zero-knowledge proofs, are used to ensure both that the privacy of the participating individuals is preserved and that the computed results are valid. Additionally, participants can be compensated for sharing their information. Preliminary experimental results on an Android-based Smart TV platform show the viability of the approach.
Fichier principal
Vignette du fichier
978-3-642-30436-1_19_Chapter.pdf (275.87 Ko) Télécharger le fichier
Origin : Files produced by the author(s)
Loading...

Dates and versions

hal-01518219 , version 1 (04-05-2017)

Licence

Attribution

Identifiers

Cite

George Drosatos, Aimilia Tasidou, Pavlos S. Efraimidis. Privacy-Preserving Television Audience Measurement Using Smart TVs. 27th Information Security and Privacy Conference (SEC), Jun 2012, Heraklion, Crete, Greece. pp.223-234, ⟨10.1007/978-3-642-30436-1_19⟩. ⟨hal-01518219⟩
80 View
85 Download

Altmetric

Share

Gmail Facebook X LinkedIn More